AI Visibility Scores by Industry: A Visual Breakdown
How visible is your brand to AI assistants like ChatGPT, Gemini, and Perplexity — and how does your industry stack up? We analyzed over 2,400 brands across 15 industries using the Presenc AI platform to calculate median AI visibility scores on a 0–100 scale. The results reveal stark differences between sectors, with technology-adjacent industries leading and traditional verticals lagging significantly behind.
This visual breakdown helps marketers benchmark their performance, identify competitive gaps, and prioritize generative engine optimization investments. The horizontal bar chart below shows each industry's median score, followed by a full data table for deeper analysis.
AI Visibility Scores: Horizontal Bar Chart
Each bar represents the median AI visibility score for that industry, measured across ChatGPT, Gemini, Claude, Perplexity, and Copilot. Scores are out of 100.
Complete Data Table: AI Visibility Scores by Industry
The table below contains the full dataset used to generate the chart, including top-quartile and bottom-quartile ranges for each industry.
| Industry | Median Score | Top Quartile | Bottom Quartile | Spread |
|---|---|---|---|---|
| SaaS | 72 | 88 | 54 | 34 |
| Cybersecurity | 70 | 85 | 52 | 33 |
| Fintech | 68 | 83 | 49 | 34 |
| Publishers | 66 | 81 | 48 | 33 |
| E-Commerce | 65 | 80 | 46 | 34 |
| Agencies | 64 | 79 | 45 | 34 |
| Travel | 63 | 78 | 44 | 34 |
| Healthcare | 61 | 76 | 42 | 34 |
| Education | 58 | 73 | 39 | 34 |
| Automotive | 55 | 70 | 37 | 33 |
| Food & Beverage | 53 | 68 | 35 | 33 |
| Legal | 52 | 67 | 34 | 33 |
| Real Estate | 51 | 66 | 33 | 33 |
| Insurance | 49 | 64 | 31 | 33 |
| HR | 47 | 62 | 29 | 33 |
Analysis: What Drives the Industry Gap?
The 25-point gap between the highest-scoring industry (SaaS at 72) and the lowest (HR at 47) is significant and reflects several underlying dynamics. Technology-adjacent industries benefit from a rich content ecosystem — blog posts, whitepapers, documentation, and community discussions — that AI models ingest during training. SaaS companies in particular have spent years building authoritative content libraries that translate directly into strong knowledge presence within large language models.
Conversely, industries like HR, Insurance, and Real Estate have historically relied on relationship-driven sales and localized marketing. Their content footprint is thinner and less structured, making it harder for AI models to form confident associations between brands and topics. The good news for these lagging industries is that the competitive bar is lower — a modest GEO investment can move the needle significantly when the industry median sits below 55.
Mid-tier industries such as Healthcare and Education are particularly interesting. Both have deep domain expertise and institutional authority, but regulatory caution and fragmented digital presence hold back their visibility scores. Healthcare brands that invest in structured, authoritative content see disproportionate gains because AI models weigh medical accuracy heavily.
Key Findings
- SaaS leads with a median score of 72, benefiting from decades of content marketing investment that now feeds directly into AI training data.
- The bottom quartile is wide open. Even in top-scoring industries, bottom-quartile brands score in the low 50s, proving that brand size alone does not guarantee AI visibility.
- Traditional industries have the most to gain. HR (47), Insurance (49), and Real Estate (51) have the lowest median scores but also the lowest competitive barriers to improvement.
- Cybersecurity punches above its weight at 70, driven by a strong thought leadership culture and frequent third-party citations in security advisories and reports.
- The content-to-visibility pipeline is clear. Industries with mature content marketing ecosystems consistently outperform those that rely on paid channels and direct sales.
Methodology
Scores are calculated using the Presenc AI 6-factor GEO scoring model, aggregating Knowledge Presence, Semantic Authority, Entity Linking, Citations, RAG Fetchability, and Contextual Integrity. The median is taken across all brands in each industry with at least 60 days of monitoring data. Data reflects Q1 2026 measurements. Sample size: 2,400+ brands across 15 industries.
How Presenc AI Helps
Presenc AI lets you see exactly where your brand falls on this chart — and what to do about it. Our platform monitors your AI visibility scores across every major platform, benchmarks you against industry peers, and identifies the specific factors dragging down your score. Start with a free brand audit to see your industry ranking in real time.