Research

AI Visibility Research

Original research on AI search trends, GEO benchmarks, and brand visibility in AI platforms. Data-driven reports from the Presenc AI platform.

Our research reports draw on data from the Presenc AI monitoring platform, industry surveys, and public AI adoption metrics. These reports are designed to be cited, shared, and used as strategic reference points for marketing teams navigating the AI visibility landscape.

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Local AI & Hardware Research

37

Research on running AI locally: DGX Spark and Mac Studio comparisons, GPU supply and pricing, on-device model performance, and what local inference means for brand visibility.

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AI Benchmarks & Leaderboards

52

Model benchmark and leaderboard research: Chatbot Arena Elo, SWE-bench, HumanEval, throughput measurements, and GEO benchmarks for brand visibility across AI platforms.

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Model Releases & Lineage

87

Research briefs on major model releases and lineages. What each GPT, Claude, Gemini, Llama, Qwen, DeepSeek, and Mistral release changes about training cutoffs, retrieval, and brand recall.

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AI Citation Patterns

32

Platform-by-platform research on what AI assistants cite. Citation rates, source mix, and brand mention patterns across ChatGPT, Claude, Gemini, Perplexity, Copilot, and agentic browsers.

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Source Influence on AI Answers

24

Research on which sources move AI recommendations. Reddit, YouTube, LinkedIn, GitHub, Wikipedia, and news publisher influence on what AI assistants say about brands.

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AI Agents & Crawl Economics

78

Research on agentic browsing, AI shopping agents, crawler behaviour, and the economics of AI crawling. Agent decision patterns, x402, payment rails, and what crawlers actually fetch.

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AI Market Statistics & Adoption

88

AI market size, adoption rates, platform share, spend, and growth statistics for 2026. Data-backed reference points for marketing teams building the AI visibility case.

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AI Tools, Comparisons & Trackers

95

Research-backed buyer guides and comparisons across AI tooling, plus the trackers we keep updated on model, platform, and pricing changes.

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Creators, Careers & Reference

57

Research on the creator economy in the AI era, AI career and salary reference data, case studies, and data visualisations from the Presenc AI platform.

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Industry & Regional Studies

15

AI visibility studies for specific industries and regions. Crypto, real estate, recruitment, healthcare, and market-level research across the UAE, Korea, India, and the US.

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AI Brand Visibility Research

119

Core research on brand visibility in AI answers. Visibility studies, optimisation analysis, ROI models, and the mechanics of how brands surface in generative search.

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