What an AI Visibility Audit Actually Measures
An AI visibility audit is not just "type your brand into ChatGPT and see what happens." A real audit measures six distinct factors that together determine whether AI assistants recommend you: Knowledge Presence (does the model know you exist?), Semantic Authority (does it associate you with the right topics?), Entity Linking (can it tell you apart from similarly-named brands?), Citations & Mentions (does it cite your content as a source?), RAG Fetchability (can crawlers actually reach your site?), and Contextual Integrity (is the information about you accurate?). Each factor is scored 0–100 across every major AI platform, and the gaps between platforms are usually where the most actionable insights live.
What You Get
- Baseline scorecard — your six-factor GEO score across ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Copilot, and Grok.
- Competitor benchmark — the same scorecard for up to five competitors, side by side.
- Citation gap analysis — every priority query where a competitor is cited and you are not, with the prompt and the AI response captured for evidence.
- Technical RAG audit — robots.txt, server-side rendering, page size, response codes, and crawler-specific issues for GPTBot, PerplexityBot, ClaudeBot, and Google-Extended.
- Prioritized fix list — every issue ranked by impact and effort, so your team knows exactly what to ship first.
- Executive summary — a board-ready one-pager that translates the audit into a strategic story for leadership.
Who This Is For
Brands beginning their GEO journey who need a baseline. Marketing leaders building a business case for AI visibility investment. Companies that suspect they're invisible in AI but have no data to prove it. Agencies that want a defensible audit deliverable for their clients without building the methodology in-house.
How It Works
We use the Presenc AI platform to run hundreds of buyer-intent prompts across every major AI assistant, capture the responses, and analyze them against our six-factor framework. A specialist consultant then layers in qualitative analysis — competitive context, content gaps, technical recommendations — and walks your team through the findings. Most audits complete in 5–10 business days. Audit clients also get the first month of continuous Presenc AI monitoring included so you can immediately track whether your fixes are working.