What this is
The EU AI Act phases in through 2026 and 2027, with general-purpose AI (GPAI) provisions live since August 2025, prohibited-practice provisions since February 2025, and high-risk system provisions starting August 2026. This guide walks through what your company needs to do this year. It is informational, not legal advice; engage counsel for material decisions.
Step 1: Determine If the Act Applies to You
The Act applies if you:
- Place an AI system on the EU market (regardless of where you are based).
- Put an AI system into service in the EU.
- Use AI outputs that affect persons in the EU (even if the system is hosted elsewhere).
- Are a deployer of an AI system in the EU.
If yes to any: you are in scope. Many US and UK brands underestimate their scope because they sell to EU customers without realising they are "placing on the EU market".
Step 2: Classify Your AI Systems
| Category | Examples | Treatment |
|---|---|---|
| Prohibited | Social scoring; manipulative AI exploiting vulnerabilities; real-time biometric ID in public (with narrow exceptions) | Banned (since Feb 2, 2025) |
| High-risk | AI in hiring, credit scoring, education access, critical infrastructure, law enforcement, employment management, essential services access | Heavy obligations from Aug 2, 2026 |
| Limited risk | Chatbots, deepfakes, emotion-recognition (some) | Transparency obligations |
| Minimal risk | Spam filters, video games, most consumer AI | Voluntary codes of conduct |
| General-purpose AI (GPAI) | Foundation models like GPT-5, Claude, Gemini | Provider obligations (already in force) |
Most companies have a mix. The biggest compliance burden falls on high-risk systems and on GPAI providers.
Step 3: For High-Risk Systems, Build the Documentation
High-risk AI systems require:
- Risk management system covering the AI lifecycle.
- Data governance documenting training, validation, and testing data.
- Technical documentation detailing system design, performance, and limitations.
- Logging automatic event-logging during operation.
- Transparency and user information deployers can understand and use.
- Human oversight design supporting effective human review.
- Accuracy, robustness, and cybersecurity appropriate to the risk.
- Quality management system for the provider.
- Conformity assessment before placing on the market.
- Registration in the EU database for high-risk systems.
Start with a gap analysis against this list. Most companies have parts in place but no consolidated documentation.
Step 4: For Limited-Risk Systems, Build the Transparency Layer
- Chatbots disclosed as AI to users at the start of interaction.
- AI-generated images / audio / video labelled where required.
- Emotion-recognition or biometric categorisation disclosed.
- Deepfakes labelled in line with the Act's transparency requirements.
Step 5: For GPAI Providers, Meet the Provider Obligations
- Maintain technical documentation describing the model and training process.
- Provide information to downstream providers integrating the model.
- Have policies for copyright compliance.
- Publish a sufficiently detailed summary of training data.
- For "systemic risk" models (above a compute threshold): additional risk assessment, red-teaming, incident reporting, and cybersecurity.
Step 6: Governance and Process
- Designate a named AI governance owner (often the CTO, CISO, or Chief AI Officer).
- Run quarterly AI inventory reviews.
- Assign each in-scope system to a risk category and owner.
- Stand up an internal AI Act committee with Legal, Engineering, Product, and Security.
- Train staff who develop or deploy AI on the Act's basic requirements.
Step 7: Vendor Management
If you rely on third-party AI (LLM APIs, AI SaaS, GPAI models), update procurement to require:
- The provider's AI Act compliance posture.
- The provider's technical documentation under NDA.
- Allocation of responsibility in the contract (provider vs deployer vs distributor).
- Incident notification obligations from the provider.
- Right to audit or access compliance documentation.
Step 8: Plan for the Timeline
| Date | Provision |
|---|---|
| Feb 2, 2025 (in force) | Prohibited practices; AI literacy obligations for employees |
| Aug 2, 2025 (in force) | GPAI provider obligations; penalties for non-compliance |
| Aug 2, 2026 | Most provisions apply to high-risk systems and limited-risk transparency |
| Aug 2, 2027 | Specific high-risk obligations for products covered by Annex I (medical devices, machinery, toys, etc.) |
Common Mistakes
- Assuming you are out of scope because you are based outside the EU.
- Classifying high-risk systems as limited-risk to avoid the heavier obligations.
- Treating GPAI provider obligations as the model vendor's problem only — deployers still have obligations.
- No designated governance owner.
- Vendor contracts that don't allocate AI Act responsibility.
- Missing the staff AI literacy obligation (already in force since Feb 2025).