What Is Amazonbot?
Amazonbot is Amazon's general web crawler. Amazon says it is "used to improve our products and services" and that the content it collects "may be used to train Amazon AI models." It identifies itself with Amazonbot/0.1 inside a Chrome-style user agent string. Amazon runs two more agents alongside it, and the difference between the three decides whether your content can appear in Alexa answers.
Amazon's Three Agents
| Agent | Purpose | Used for AI training | robots.txt |
|---|---|---|---|
| Amazonbot | General crawling to improve Amazon products and services | May be | Respected |
| Amzn-SearchBot | Search experiences in Amazon products. Allowing it makes content eligible to appear in experiences such as Alexa | No | Respected |
| Amzn-User | Fetches live pages for a user action, such as an Alexa question that needs current information | No | Amazon says it may not follow all robots.txt directives |
Other details from Amazon's documentation: none of the three supports the crawl-delay directive, robots.txt may be served from a copy cached within the last 30 days, and the crawlers respect noarchive, noindex, and none meta directives as well as link-level nofollow. Amazon publishes IP address lists for each agent so requests can be verified.
robots.txt Examples
To opt out of AI training while staying eligible for Alexa answers:
User-agent: Amazonbot
Disallow: /
User-agent: Amzn-SearchBot
Allow: /Because robots.txt can be cached for up to 30 days, a change may take time to apply fully.
Why It Matters for AI Visibility
Amazon folded Rufus into Alexa for Shopping in 2026, and its assistants now answer product and brand questions for a very large shopping audience. A blanket block on every Amazon agent removes a site from those answers. A targeted block on Amazonbot alone keeps the search and live-fetch agents working. Brands that sell on Amazon should also remember that Alexa's product knowledge comes mostly from Amazon's own catalogue, so listing quality matters more than crawl access for product queries. See Alexa for Shopping statistics.
Commonly Confused With
Amazonbot is a crawler. It is not Buy for Me, the Amazon agent that completes purchases on other retailers' sites, which is covered in Amazon Buy for Me. It is also unrelated to traffic from Amazon Web Services addresses, which can be any customer of AWS.