Three Lift Testing Vendors
Measured, Haus, and Statsig are three specialist lift testing vendors offering different approaches to incrementality measurement. All three help brands run causal experiments on marketing channels; they differ in methodology, scope, and operating model.
Measured
Measured focuses on cross-channel incrementality testing with a managed-service model. The platform runs experiments on behalf of the brand across paid channels and integrates results into MMM-style decomposition. Strong for brands with diverse paid media portfolios and the need for systematic cross-channel lift measurement. Pricing is enterprise-tier ($150K-$500K+ annual).
Haus
Haus emphasizes geographic incrementality testing with sophisticated synthetic control methodology. The platform specializes in geo experiments for channels without platform-side randomization (TV, OOH, podcast, PR, AI search). Strong for brands testing upper-funnel and offline channels where geographic randomization is the only causal option. Pricing is mid-to-enterprise tier ($100K-$300K annual).
Statsig
Statsig is primarily a platform-side experimentation tool that has expanded into marketing-side lift testing. Strong technical foundation in product experimentation; marketing lift testing is a newer offering. Best fit for tech-forward brands with strong engineering teams that want experimentation infrastructure that spans product and marketing.
Feature Comparison
| Dimension | Measured | Haus | Statsig |
|---|---|---|---|
| Primary methodology | Cross-channel lift | Geographic synthetic control | Platform-side experimentation |
| AI search testing | Limited | Strong (geo lift) | Limited |
| TV/OOH/PR testing | Limited | Strong | Limited |
| Paid digital lift | Strong | Capable | Strong |
| MMM integration | Built in | Partner integrations | Custom |
| Operating model | Managed service | Hybrid | Self-service tooling |
| Best brand size | $50M+ revenue | $25M+ revenue | $10M+ revenue |
| Pricing tier | Enterprise | Mid to enterprise | Mid |
How to Choose
For brands with diverse paid media portfolios and need for cross-channel coordination: Measured. For brands testing upper-funnel and offline channels including AI search via geographic holdouts: Haus. For tech-forward brands integrating marketing and product experimentation: Statsig. Many sophisticated brands run more than one for different test types.
For AI Search Lift Testing
Haus is the clearest fit for AI search lift testing. The platform's geographic synthetic control methodology is the right design for channels without platform-side randomization, including AI search. Measured and Statsig can support AI search lift testing but it is less their core offering.
How Presenc AI Helps
Presenc AI provides the AI visibility data layer that any of these lift testing vendors needs to run AI search experiments. DMA-level visibility data feeds the synthetic control donor pool; weekly national visibility confirms the test's first-stage effect. The lift testing vendor handles the methodology; Presenc handles the data.